Do you have a plan for this year?

Be bold!

Have a plan with your wine.

More than in any other business in the viticulture there might be unforeseen busy periods when you can’t think about doing marketing for your products, because you have to be in the cellar or need to take that walk with the enologist to know, when to start the harvest. Continue reading Do you have a plan for this year?

What needs to be translated?

I hate those recipes where it says: add some salt. What measure is “some” at all? Does it equal ten grains or a tablespoon?
When I approach wineries at different industry events and ask them if they work with someone who provides translation of their material, I see the same question in their eyes: what is material? Is it my passport? Is it the tasting note for tasting events? Continue reading What needs to be translated?