Do you have a plan for this year?

Be bold!

Have a plan with your wine.

More than in any other business in the viticulture there might be unforeseen busy periods when you can’t think about doing marketing for your products, because you have to be in the cellar or need to take that walk with the enologist to know, when to start the harvest.
In this series I try to summarize, what can be made in advance in a whole year to make you look professional and prepared, when the busy period arrives.

A yearly marketing plan is crucial for everyone, but for winemakers it is a must. It can be made very quickly, I help to break it down for you in just a few steps, which you can interpret at your liking.

What needs to be translated?

I hate those recipes where it says: add some salt. What measure is “some” at all? Does it equal ten grains or a tablespoon?
When I approach wineries at different industry events and ask them if they work with someone who provides translation of their material, I see the same question in their eyes: what is material? Is it my passport? Is it the tasting note for tasting events? Continue reading What needs to be translated?